An initiative to raise awareness on food waste by
Food from the Heart

The world is producing more food than we can finish and huge amounts of food are being wasted in Singapore. In 2022, we generated 813,000,000kg of food waste in our tiny island alone.

Wasting food unnecessarily taxes the Earth’s limited resources such as land and water, while the use of fuel and packaging materials accelerates global warming.

To make matters worse, the uneven distribution of food also means that there are less fortunate families going hungry while food is being thrown away next door.

Why Clean Plate Campaign

The Clean Plate Campaign emphasises the importance of reducing food waste by creating awareness of the environmental and societal impact of food waste. It seeks to instill the habit of mindful eating in school children and the public through its advocacy of ending each meal with a clean plate.

This campaign is part of Food from the Heart’s larger objective of redistributing food to the less fortunate in Singapore.

Environmental Impact
of Food Waste

Land, water, energy and human efforts go into producing the foods we love. These mostly come from the Earth’s limited resources and should be used with consideration.

Did you know? After incineration, domestic waste in Singapore is disposed of offshore at the Pulau Semakau landfill. According to NEA, Pulau Semakau is estimated to be filled by 2035. At the current rate, it is estimated that we will need a new landfill every 30 – 35 years.

Reducing food waste means conserving precious resources and reducing our environmental footprint!

Food Waste and the SOCIAL LANDSCAPE

Food from the Heart made a difference to the lives of close to 60,000 people in Singapore in 2023, by providing them with monthly food support. Despite this, 813,000,000kg of food was wasted in Singapore in 2022!

For those living in good circumstances, food is readily accessible and affordable in Singapore, but it is also a basic need and a limited resource and therefore should not be taken for granted. To balance out the uneven food distribution in Singapore, food needs to be made more available to the less fortunate while food waste needs to be reduced through conscientious habits and processes.

Redistribution of Food
to the Less Fortunate

As a food charity, Food from the Heart aims to transform the social landscape of food in Singapore by redistributing food to those in need.

The Clean Plate Campaign goes beyond simply raising funds and collecting food donations for the less fortunate. We seek to raise awareness about food waste, cultivate mindful food habits, and transform them into charitable contributions through sponsor engagement.